Minoa, a leader in sustainable luxury home goods, is embarking on a transformative digital project to elevate its Shopify website. This initiative will enhance our brand’s online presence, improve search engine visibility, and refine the overall user experience for both retail (B2C) and trade (B2B) audiences. We invite enthusiastic students to collaborate with us, bringing fresh ideas, technical skills, and strategic thinking to help shape Minoa’s next chapter online.

Project Objectives

• Website Review & Analysis: Assess the current Minoa Shopify website, examining layout, navigation, content, and brand alignment.
• SEO Audit & Strategy: Identify opportunities for improved search engine performance, focusing on both technical and content-based SEO.
• Content & Structure Optimization: Recommend changes to site structure, product presentation, and copy to better engage B2C and B2B visitors.
• Brand Alignment: Ensure the digital experience reflects Minoa’s values of sustainability, craftsmanship, and conscious luxury.

Deliverables

1. Website Evaluation Report – A detailed analysis highlighting strengths, weaknesses, and areas for improvement.
2. SEO Recommendations Document – A prioritized list of technical, on-page, and content-focused SEO improvements.
3. Redesigned Page Mockups / Wireframes – Conceptual visuals of key landing pages with updated layouts, improved UX, and enhanced brand storytelling.
4. Content Plan – Recommendations for optimized product descriptions, headlines, blog topics, and metadata to improve SEO and engagement.
5. Implementation Support (optional) – Assistance in applying changes directly to the Shopify platform, providing hands-on learning in web development and e-commerce optimization.

Impact

By the end of the project, Minoa will have a refreshed, high-performing website that is both visually compelling and strategically optimized to attract more visitors, convert them into customers, and reflect our commitment to quality and sustainability.

Additional Opportunities:

• Implementation Support: Beyond making recommendations, participate in the hands-on application of these changes, gaining practical experience in web development and digital strategy execution.

• This project offers a unique opportunity to influence the digital strategy of a leading sustainable luxury brand, ensuring that our online presence is as dynamic and forward-thinking as our products. We are excited to collaborate with talented individuals ready to bring fresh perspectives and innovative ideas to our team.

For the web development project at Minoa Home Inc., students are expected to undertake specific tasks with immediate application on the company's Shopify platform. Here are the condensed details for the initial sections:

Expected Project Outcomes

• A modernized, visually engaging Minoa website that reflects our sustainable luxury brand identity.
• Improved search engine rankings and online visibility for both B2C and B2B audiences.
• Enhanced user experience with streamlined navigation, faster load times, and optimized product presentation.
• Increased customer engagement, leading to higher conversion rates and stronger brand loyalty.
• A clear, actionable digital strategy for ongoing website improvements.

Key Deliverables

1. Website Evaluation Report - Detailed assessment of current website performance, user experience, and brand alignment.
2. SEO Audit & Recommendations - Technical, on-page, and content-based SEO improvements with priority levels.
3. Site Structure & UX Redesign Plan - Proposed improvements for navigation, page layouts, and content flow.
4. Redesigned Page Mockups/Wireframes - Visual concepts for updated homepage, product pages, and key landing pages.
5. Content Optimization Suggestions - Suggestions for product descriptions, headings, and metadata to boost engagement and search performance.
6. Implementation Support (Optional) - Direct assistance in applying improvements on the Shopify platform for hands-on experience.