The goal of this project is to develop and create digital marketing strategies that will increase awareness for FounderNow. This will involve several different steps for the students, including:

- Researching the target market and understanding their needs and interests.

- Developing content that is tailored to the target market.

- Developing other online marketing strategies to attract new clients.

- Implementing strategies to increase engagement and awareness among FounderNow's target market.

- Analyzing the effectiveness of the content and making adjustments as needed.

By the end of the project, students should demonstrate:

- Understanding of the target market and their needs and interests.

- Ability to create content tailored to the target market.

- Ability to create a content plan and schedule for posting the content.

- Understanding of strategies to increase engagement with the content.

- Ability to analyze the effectiveness of the content and make adjustments as needed.

Final deliverables should include:

- A written report outlining the research, content plan, and strategies used.

Students will work with the project manager who is supervising and available for questions. This will also include weekly or bi-weekly progress meetings to get feedback on what they are doing well and get constructive criticism. Communication will be conducted via Slack and Zoom. The students will be given guidelines on how to complete this project by the project manager, and will have their work reviewed by them periodically throughout the week for the duration of the project.