Macro Tec Systems Inc. is exploring the potential market for a new home protection smart harness locking system. The goal of this project is to conduct comprehensive market research to understand customer needs and preferences, as well as to analyze the competitive landscape. The project will involve gathering and analyzing data on consumer insights, identifying key competitors, and evaluating their strengths and weaknesses. By applying classroom knowledge of market research methodologies, students will gain practical experience in data collection, analysis, and reporting. The project is designed to be completed by a team of marketing students within 80 hours, focusing on tasks that are closely related and manageable within the given timeframe.

The project will result in two detailed reports. The first report will focus on customer insights, highlighting consumer preferences, needs, and potential demand for the smart harness locking system. The second report will analyze the competitive landscape, identifying key competitors and evaluating their market positioning. Both reports should include data-driven insights and actionable recommendations for Macro Tec Systems Inc. to consider in their product development and marketing strategies.