Trust Science - Market Research
Portée du projet
Catégories
Analyse des données Étude de marché Marketing strategyCompétences
self-motivation strategic marketing credit reports marketing management financial technology (fintech) enterprise application software google workspace marketing writing team orientedPROJECT DESCRIPTION/DESCRIPTION DU PROJET:
Trust Science ® is looking for a team of five (5) highly motivated students to conduct market research and analysis in the cutting-edge financial technology (FinTech) industry and credit reporting sector. Students will work in a dynamic, startup-style, team-oriented environment to research competitors, analyze sector activity, and determine effective strategies for rebuttal as they synthesize competitor battlecards and detailed sector reports.
HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? 5
TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: 70 Hours
KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:
- Research competitor offerings, marketing messaging, and anticipated actions
- Analyze the credit reporting sector within the FinTech industry to identify opportunities, threats, trends, and other business-relevant activities
- Determine effective means for Trust Science to rebut competitor claims
- Synthesize competitor “battlecards” which present research findings in an easily understandable manner as supplementary sales materials
- Recommend strategic marketing actions based on research and analysis findings
IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:*
Market Research Analyst (5):
Requirements:
Strong written communication skills are essential, as is expertise or interest in enterprise software, analytics, or FinTech SaaS. Experience in market research, especially in related industries or sectors, is highly desirable but not required. All students will be required to own or have regular, secure access to a computer with a stable internet connection and basic familiarity with word processing software (preferably Google Workspace). All students will also be required to sign an additional non-disclosure and intellectual property agreement with Trust Science as a condition of employment.
Responsibilities:
- Research competitor offerings, marketing messaging, and anticipated actions
- Analyze the credit reporting sector within the FinTech industry to identify opportunities, threats, trends, and other business-relevant activities
- Determine effective means for Trust Science to rebut competitor claims
- Synthesize competitor “battlecards” which present research findings in an easily understandable manner as supplementary sales materials
- Recommend strategic marketing actions based on research and analysis findings
FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:
- A detailed sector report on credit reporting trends, threats and opportunities
- Competitor “battlecards” which draw from the detailed report
- Strategy recommendation presentation
IN WHAT LANGUAGE WILL THIS PROJECT BE PROVIDED/DANS QUELLE LANGUE CE PROJET SERA-T-IL FOURNI: English
PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET:
Colin Tran, Marketing Manager and/or Irene Dimopoulos, EVP People & Culture
À propos de l'entreprise
Trust Science ® is a FinTech SaaS committed to using cutting-edge AI and ML technology to advance alternative credit underwriting with Credit Bureau 2.0 ® / Credit Bureau +™, helping lenders more fairly and accurately assess thin-file, financially stressed, or underbanked applicants. Trust Science’s patented technology gives lending leaders in an ethical, powerful and compliant way to score borrowers missed by conventional credit models. Trust Science paves the way to a more financially inclusive economy in which deserving people get access to loans that they deserve. At Trust Science, we pride ourselves in a corporate culture that continuously moves us towards a more equitable, diverse and inclusive community of high-quality employees.
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