Competitive Analysis - Omega 3 formulations

Fermé
Folium Labs Inc.
Montréal, Quebec, Canada
Dmitri Boudovitch
DIRECTOR
(87)
4
Projet
Parcours académique
40 heures par apprenant.e
Apprenant.e
Canada
Niveau Intermédiaire

Portée du projet

Catégories
Communications Étude de marché Analyse concurrentielle Stratégie de vente
Compétences
competitive analysis nutraceuticals marketing bioavailability pharmaceuticals biotechnology paragraphs swot analysis
Détails

Folium Labs Inc. is a biotech company focused on the development and marketing of nutraceutical and pharmaceutical delivery technologies and formulations. We are working on curcumin formulations to increase the absorption and bioavailability of this natural health ingredient in consumer products. We are looking for a competitive analysis report that would identify competitive technologies that exist to improve curcumin absorption and create more efficacious therapeutic products. Omega 3 is known to have very poor absorption.

We will give you access to organizational assets to support this project such as brand collateral, and more.

Objective

We hope to gain a comprehensive understanding of the competitors in the Omega 3 formulations and how we can differentiate ourselves through our product/service offering, and our messaging.



Livrables

The final deliverables will include:

  • Identification of our current and future competitors that are focused on technologies to improve Omega 3 absorption.
  • The creation of a matrix identifies features shared across the companies and technologies and those that are different.
  • A summary of 2-4 paragraphs describing our competitive advantages and disadvantages relative to the competition identified. This could be done in the form of a SWOT analysis.
Mentorat

Students will connect directly with the employer for mentorship and supervision throughout the project for at least 5 hours. Regular feedback will be given.

À propos de l'entreprise

Entreprise
Montréal, Quebec, Canada
2 - 10 employé.es
Marketing & advertising, Consumer goods & services, Hospital, health, wellness & medical

We are a Montreal-based biotechnology company focused on the development and commercialization of a proprietary delivery platform that provides enhanced bioavailability and targeted delivery of active ingredients in wellness formulations and nutraceutical products.