Our company is rebranding, and we need a consistent brand identity. This includes colour palettes, graphic elements, social media templates, and branding guidelines. This could also include logo design, and naming.

We would spend time with the intern to discuss audience, historical branding, and future needs. The intern would take existing materials, and create consistent branding guidelines for website, promotional materials, packaging, and more. The intern would provide a document with guidelines, along with up to 5 social media templates, and any other brand collateral they have time for including product packaging, ad templates, newsletter header design, logo design, and more. The intern may also participate in generating ideas for a new name for the company.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Work to create a branding guide for us to reference
• Help create prototypes using software tools that can be implemented in our marketing
• Research into the competitors to see what they are doing.
• Creating custom branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities (this is basically a retelling of the steps above):

• Research into brand
• Brand reference
• templates for us to use

Bonus steps would include:

• additional brand assets
• logo design
• generate brand name ideas

Final deliverables should include

• A brand sheet and guide for us to reference
• social media templates

The intern will have access to administrative support, including guidance on project management, and access to appropriate task management software. We will support the successful candidate in having their accessibility needs met.

The intern will be able to work one-on-one with an employee to gain insight on the audience, existing branding, project needs, and any other information needed. The intern can decide how independently they would like to work on the project beyond this, but will have access to co-working, and direct support in regards to administrative needs, and project planning.