La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.

The aim of this project is to allow our social enterprise to tap into sponsorships, unused resources and grow our start-up. We have built a strong community over the years and we have a niche audience and we believe there is lots of potential into acquiring and seeking long term partnership with organizations that would like to gain brand exposures to the communities we serve.

We are looking for assistance in creating a strategic solutions that allows us to find these potential partners and sponsors.

We believe this project will include:

• Assist with defining a company-identified community problem and defining the scope of a corresponding project.
• Develop a needs statement that characterizes the community problem and justifies the need for our project and funding.
• Develop initiatives to recruit new sponsors.
• Positioning statement, motto for a brand
• Marketing Mix – product, price, place, and promotion
• SWOT – determine strengths, weaknesses, opportunities, and threats by examining internal and external factors that affect the business's success.

If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.

Upon being selected for the project, La Connexional will meet with the selected team/student to discuss preferences.

Students can expect to use an intuitive project management software in order to organize themselves and keep track of the initiatives they take on as well as be in regular contact with the corresponding La Connexional team member(s) who will be their point person for the duration of the project.

Students can also connect with other team members if their interests align/want to explore different areas of the business (i.e: photography, videography, finance, marketing/pr, sales, dance, creative direction, community building, etc).