Ubuntu - Mobilizing Central Alberta is seeking a comprehensive business strategy for a small cultural event centre aimed at fostering community engagement and cultural appreciation. The centre will host various cultural events, workshops, and exhibitions, serving as a hub for local artists and cultural enthusiasts. The project involves analyzing the current market landscape, identifying potential target audiences, and developing strategies to attract and retain visitors. Learners will apply their knowledge of business strategy, marketing, and cultural studies to create a plan that aligns with the centre's mission of promoting cultural diversity and inclusion. The goal is to ensure the centre's sustainability and growth while enhancing its role as a cultural landmark in Central Alberta.

Key tasks include:

- Conducting a SWOT analysis of the cultural event centre.

- Identifying key market trends and audience demographics.

- Developing marketing and outreach strategies.

- Proposing revenue generation and cost management plans.

-Develop a strategy to attract and retain employees

The project deliverables will include a detailed business strategy document outlining the proposed plan for the cultural event centre. This document should cover market analysis, target audience identification, marketing strategies, and financial projections. Additionally, a presentation summarizing the key findings and recommendations will be prepared for stakeholders. The deliverables aim to provide a clear roadmap for the centre's successful operation and growth.

Key deliverables include:

- A comprehensive business strategy document.

- A presentation of findings and recommendations.

- Supporting data and analysis reports.