The main goal of the Email Marketing Coordinator intern's project, within the first 80 hours, is to establish the foundational elements for email marketing at Sports After 6. This includes:

1. Email Marketing Strategy Development: Develop a basic understanding of email marketing best practices and create a preliminary email marketing strategy that aligns with the company's mission and goals. The goal is to have a clear plan for how email marketing will support the company's objectives.
2. Initial Campaign Setup: Set up the selected email marketing platform, design a sample email template, and create content for an introductory email campaign. The goal is to have a functioning email marketing system ready for use.
3. List Building and Segmentation: Begin building an email subscriber list by collecting contacts and develop a basic system for segmenting the list. The goal is to have an initial set of subscribers and a plan for organizing them.
4. Performance Monitoring and Reporting: Monitor the performance of the sample email campaign, tracking key metrics like open rates and click-through rates. The goal is to gain insights into the effectiveness of the initial campaign and identify areas for improvement.
5. Compliance Check: Ensure that email marketing practices are compliant with relevant regulations, such as the CAN-SPAM Act. The goal is to operate within legal boundaries.
6. Knowledge Transfer: Transfer knowledge and skills to other team members to ensure they can continue email marketing efforts after the intern's role concludes. The goal is to build internal capacity for ongoing email marketing activities.

In summary, the main goal of this project is to initiate and establish the fundamental components of an email marketing program at Sports After 6. It's about getting the company started in the world of email marketing, with the necessary tools, strategies, and initial campaigns in place. This sets the stage for future email marketing efforts and audience engagement.

Responsibilities:

1. Research and Strategy Development (Approximately 15 hours):

• Research email marketing best practices and regulations.
• Explore and select an email marketing platform suitable for your needs and budget.
• Assist in defining the initial email marketing strategy for Sports After 6 (5 hours).

1. Content Creation and Template Design (Approximately 15 hours):

• Create a sample email template that aligns with your company's branding.
• Draft sample email content for an introductory email to your audience.
• Design sample visuals or graphics to be included in emails (5 hours).

1. List Building and Segmentation (Approximately 10 hours):

• Begin the process of building your email subscriber list by collecting contacts from your existing network and website visitors.
• Develop a basic system for segmenting your email list based on subscriber interests or demographics (5 hours).

1. Initial Email Campaign Setup (Approximately 15 hours):

• Set up the selected email marketing platform, configure sender details, and integrate it with your website or other relevant systems.
• Create a sample email campaign and schedule it for sending (5 hours).

1. Performance Monitoring and Reporting (Approximately 10 hours):

• Monitor the performance of the sample email campaign, tracking open rates and click-through rates.
• Create a basic report on the campaign's performance and make initial recommendations for improvements (5 hours).

1. Compliance Check (Approximately 5 hours):

• Ensure that your email marketing practices are compliant with relevant regulations, such as the CAN-SPAM Act (5 hours).

1. Knowledge Transfer (Approximately 10 hours):

• Train and transfer knowledge to your team members regarding the basics of email marketing, so they can continue efforts after the intern's role concludes (10 hours).

This breakdown totals 80 hours, allowing the intern to complete their project while providing time to plan and prepare a final presentation.

Supporting students during their internship is essential to ensure their success and provide a positive learning experience. Here are some ways students can expect to receive support during their Email Marketing Coordinator Internship at Sports After 6:

1. Onboarding and Training: Provide a thorough onboarding process where you introduce students to your company's culture, values, and mission. Offer training on the tools and software they will use, including any CRM systems or outreach templates.
2. Clear Expectations: Clearly define their roles and responsibilities, including specific goals and objectives for the internship. Make sure they understand the scope of their work and the importance of their role in your company.
3. Regular Check-Ins: Schedule regular check-in meetings to discuss their progress, answer questions, and provide feedback. These can be weekly or bi-weekly to ensure they are on the right track.
4. Mentorship: Assign a mentor or supervisor who can guide and mentor the students throughout the internship. This person can provide one-on-one support, answer questions, and offer insights.
5. Feedback and Evaluation: Provide constructive feedback on their work and performance. Highlight what they are doing well and offer suggestions for improvement. Consider conducting a mid-point and final evaluation.
6. Resource Access: Ensure they have access to the necessary resources and materials they need to complete their tasks, such as contact lists, outreach templates, and design software if required.
7. Networking Opportunities: As your company emphasizes networking, encourage students to participate in relevant events, meetings, or discussions where they can build connections with potential partners.
8. Professional Development: Support their professional development by offering opportunities for them to attend webinars or training sessions related to public relations, outreach, or marketing.
9. Open Communication: Maintain an open line of communication so students feel comfortable asking questions, seeking guidance, or expressing any concerns or challenges they face.
10. Encourage Creativity: Allow students to be creative and innovative in their outreach efforts. Encourage them to come up with new ideas and strategies to engage with potential partners effectively.
11. Recognition and Appreciation: Recognize and appreciate their contributions and efforts. Publicly acknowledge their achievements within the team to boost their morale.
12. Flexibility: Be understanding of their schedules, as they are likely juggling coursework and other responsibilities. Offer flexibility in terms of work hours or remote work if possible.
13. Post-Internship Opportunities: If you are impressed with a student's performance, consider offering them the opportunity to continue working with your company in a more permanent role or extended internship.