PROJECT DESCRIPTION:

We are looking to gain a better understanding of out target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages. We are also looking to do a soft launch of our product.

We hope to gain a comprehensive understanding of our target market and how we can better satisfy their needs. We would like recommendations on how to improve our positioning, brand, and products to better suit the market. We would like to do a soft launch of our product by perhaps sending samples to local clients.

KEY PROJECT ACTIVITES:

To accomplish this, you could focus on providing:

• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our brand, product, service, etc.
• Executing further market research to develop a comprehensive report of our target market.

IDEAL ROLES & RESPONSIBILITIES:

• Market Researchers
• Interviewers
• Product Launch Strategists

FINAL DELIVERABLES:

• Completed Analysis
• Completed Market Research
• Completed Interviews
  

The student will mostly work directly with the CEO of Setu. The CEO of Setu is a registered Engineer in BC and has more than a decade of experience working with students.