Fitplan continues to expand its trainer database with the goal of introducing Fitplan app to new audiences, which is how the idea (project) of the ‘Next Fitplan Trainer Search’ came to fruition.

The ‘Next Fitplan Trainer Search’ is a brand awareness campaign, and acquisition tool that consists of two phases, respectively:

1. Next Fitplan Trainer Search Phase I: Social Media
2. Next Fitplan Trainer Search Phase II: In-App Content

It will give up and coming trainers the opportunity to showcase their talent to the Fitplan community while exposing their unique social audiences to Fitplan - ultimately driving new social followers, downloads and subscribers through this process.

Trainers all over the world are looking for ways to multiply their business, and Fitplan offers a solution to that through our Fitplan Creator app and traditional in-app programs. Each of these trainers comes with a new audience to expose Fitplan to and capture as social followers and new subscribers.

How does it work?

• On September 1st Phase I will be launched (3-week campaign)
• On September 22nd Phase II will be launched (3-week campaign)

The objective and goal of this project is to develop and launch the ‘Next Fitplan Trainer Search’ by 9/1/2021 and will include a report including research, analysis and recommendations. It should assist our team in successfully launching each phase of the project by its deadline.

Students will be mentored and supervised by Fitplan’s marketing team and CEO, and will meet with Fitplan’s Marketing Manager on a weekly basis for 20 to 30 minutes.