Social Impact - Public Relations and Digital Content Creation
Portée du projet
Catégories
Communications Étude de marché Marketing strategy MédiaCompétences
digital content newsletters content creation marketing entrepreneurship writing public relations social media mentorshipWe would like students at Boston College to help us a this grow, Treat Accessibly, the most impactful community initiative supporting differently-abled children in Canada that is moving into the U.S. in 2021 in Massachusetts and 7 other pilot states. The expansion into the U.S. comes after an unprecedented positive social, community, media, government and non-profit response for 2-years in Canada and the desire of our champion Partner RE/MAX to support expansion.
The Treat Accessibly grass roots movement was started by one dad, Rich Padulo, and has since that has already inspired 100,000 Canadian homes to participate. With the Support of partners RE/MAX, Home Depot and a to be announced candy brand, we aim to have 12 million households participating in North America by 2024. One home for every child and youth that is differently-abled.
We would like students to help us a this grow in Canada and introduce in the U.S.
We would like students to help us with creating stand out media and community relations content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. Rich Padulo, Treat Accessibly Founder, is also a veteran marketing entrepreneur with top-tier international clients. His experience as a partnership, sponsorship and CSR expert in the marketing space helped propel Treat Accessibly to the tremendous success quickly while keeping it a grass roots social movement.
Why is Treat Accessibly - a Halloween Movement so important to the North America right:
Did you know that 1.3 Billion people have a disability. Differently-abled people are largest minority in the world today.
Today, 400,000 Canadian and 12,000,000 American children identify as having a disability. A disability that could very well stop them from being part of a traditional children love - trick-or-treating. Your stairs or other hurdles most don’t think about - could be what’s stopping them.
Join us and 50,000+ homes, in Canada, that have already planted our sign of change on their lawn at Halloween to champion an Accessible future.
Let’s show, not tell, our kids how to be Inclusive.
Let’s hack Halloween, the biggest night of community togetherness, for the kids, to be the night North American champions Accessible Inclusion in all things.
Let’s show the world what can happen. One night to help change tomorrow.
Happy Halloween EveryBODY!
To accomplish this, we expect the student(s) will:
- Write blog articles, email newsletters/sequences and other content pieces on assigned topics
- Assist with a social media video launch to promote our organization
- Evaluate recent successful user-generated campaigns, preferably in our sector
- Identify media outlets that are most beneficial to share our story
Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. You will be working to support sponsor supporters (RE/MAX specifically).
If you like the sound of our movement and the importance of helping inclusivity for the differently-abled, and are ready to tackle this challenge with us, then we'd love to hear from you.
Rich Padulo will personally work with the team, brief and provide contsructive feedback as well as added mentorship. Rich will also champion the students work being presented to brand sponsors and have visibility to them in key meetings.
A student or team with excellent writing and video skills would be the ideal candidate for this project. A team that wants to foster change and excited to engage media, community groups, home owners, government
À propos de l'entreprise
EXPERIENTIAL MARKETING THAT MOVES PEOPLE
An experiential and live-event agency with a passion for creating brand experiences that resonate and move people, we live online, offline and everywhere in between. We are a highly collaborative agency that comes to the table excited to share and commit to our clients and all partner agencies.
Our key initiative right is our North American social impact movement Treat Accessibly that has garnered over 171 million impressions and 100+ news segments in Canada alone since 2019. In 2021, Treat Accessibly was championed by global Confectionary brand Kinder. In 2022, Treat Accessibly will appear on every box of Kinder Halloween Candy in Canada.
Treat Accessibly is on a mission to create 4 million accessible trick-or-treating experiences at homes, on Halloween, across North America by 2025. One home for every differently-abled child. And in the process raise awareness for the daily obstacles institutions create for the differently-abled everyday.