This project will involve creation of short form Video Content (typically 30 to 60 seconds each) suitable for TikTok, YouTube Shorts and Instagram Reels.

Our mission is to help people enjoy their best life while experiencing the great outdoors - We have some ideas for creative, highly sharable content aligned to our mission and we're looking for students with experience and passion in video creation to help bring it to life. Applicants with a strong interest in Camping and the Outdoors will really enjoy the subject matter.

If you love video content and are an aspiring Online Influencer, this project will be a great match.

1. Startup & Brainstorming - Meet the CEO, gain familiarity with company goals, competitive landscape, industry trends. Brainstorm ideas.
2. Prioritize – Identify a list of topics to develop content around, prioritizing topics of most interest/level of engagement, ease of curation/creation and relevance to our target customer personas.
3. Create/Curate Content – Create short for video content pieces - about 60 seconds per 2 hours of time invested.
4. Live Analysis and Strategy Refinement– Witness content going live and get real-time opportunity for students to learn from marketplace feedback/observation and A/B testing.

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1. Introductory Meeting and sharing of company information, resources and systems as required.
2. Ongoing access to management through chat/email with quick turnaround.
3. Regular Check-in meetings via Microsoft Teams to discuss priorities and project plans.
4. Timely feedback and mentoring to help achieve the best win-win results and experience.