The main goal for the project is to create engaging video content to promote Brazily Dance on Instagram, Tik Tok, and other social media platforms in order to increase brand visibility and attract more people to take classes or sign up to become instructors.

This will involve several different steps for the learners, including:

- Researching the target audience and understanding the type of content that resonates with them.

- Creating a content calendar for posting on Instagram, Tik Tok, and other social media platforms.

- Filming and editing engaging dance fitness videos that showcase the benefits of Brazily Dance.

- Collaborating with influencers or popular social media personalities to promote Brazily Dance.

- Analyzing the performance of the content and making adjustments based on engagement metrics.

By the end of the project, learners should complete the following tasks:

- A content calendar outlining the schedule for posting videos on different social media platforms.

- Engaging dance fitness videos that highlight the unique aspects of Brazily Dance.

- Collaborations with influencers or personalities to promote Brazily Dance.

- Analysis of engagement metrics and adjustments made based on the performance of the content.

Final deliverables:

- A portfolio of engaging video content created for social media promotion.

- A report detailing the performance of the content and the impact on brand visibility.

I will meet with students weekly to mentor them through the content creation process. As an entrepreneur, personal trainer and fitness instructor with 20 years experience, I will give deep insight into the industry and help them understand how to market efficiently in this field. I will also provide tools and tips on how to use Canva, google drive and video editing software.