ZenithBlox Inc., a company specializing in innovative software solutions, is seeking to enhance its lead generation process to expand its client base. The current challenge is to identify effective strategies that can attract potential clients and convert them into leads. The goal of this project is to develop a comprehensive lead generation strategy that leverages digital marketing techniques and data analytics. Students will analyze ZenithBlox's current market position, identify target demographics, and explore various digital channels to optimize lead acquisition. The project will provide learners with an opportunity to apply their knowledge of marketing principles, data analysis, and strategic planning in a real-world context. By the end of the project, students will have a clear understanding of how to create and implement a successful lead generation plan.

The deliverables for this project include a detailed lead generation strategy report, a presentation summarizing key findings and recommendations, and a digital marketing campaign outline. Students will also provide a set of metrics to evaluate the effectiveness of the proposed strategy. The final report should include an analysis of target demographics, recommended digital channels, and a step-by-step implementation plan.