Market Expansion Strategy for Taktik Airsoft

Ouvert
Regroupement Taktik Inc
Montreal, Quebec, Canada
Manager
(1)
3
Projet
Parcours académique
120 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Étude de marché Analyse concurrentielle Expansion du marché Stratégie de vente Marketing strategy
Compétences
sales strategy competitive analysis strategic planning direct selling marketing comprehensive planning international business risk analysis marketing strategies market research
Détails

Regroupement Taktik Inc. seeks to expand its Taktik Airsoft division into both Canadian and international markets. The primary goal is to identify the most effective channels and parameters that will lead to a successful increase in sales. This project will involve market research to understand the competitive landscape, consumer preferences, and potential barriers to entry in new markets. The team will also analyze various sales channels, including online platforms, retail partnerships, and direct sales strategies. By applying their classroom knowledge in marketing, international business, and sales strategy, learners will develop a comprehensive plan that outlines the steps necessary for Taktik Airsoft to achieve its expansion goals.

Livrables

- A detailed market research report identifying key markets, consumer demographics, and competitive analysis.


- A strategic plan outlining recommended sales channels and marketing strategies for both Canadian and international markets.


- A risk assessment report highlighting potential challenges and mitigation strategies.


- A presentation summarizing the findings and recommendations, to be delivered to Regroupement Taktik Inc.'s management team.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Decent work and economic growth

À propos de l'entreprise

Entreprise
Montreal, Quebec, Canada
11 - 50 employé.es
Consumer goods & services, Defense & security, Manufacturing, Retail, Sales

Who we are and What we do
Airsoft Brand and Retailer – Gears, Accessories, Services & Events and more.
We are Taktik Airsoft, offering our brand quality airsoft equipment and accessories. We also provide services such as repairs, check-ups, installations, modifications and calibration. But wait, we’re not finished! We’re also event organizers. If you’re ever in the Montreal area and feel like playing airsoft, you should check our event calendar and Facebook page to find out about upcoming games.

Taktik Airsoft was founded in January 2008 by Moogy. Since its beginnings, our team has been working hard to find new products in the market. The team behind Taktik Airsoft is committed to providing safe, affordable and high-quality equipment. Because all of us are airsoft players, we test every product before introducing it in our merchandise.