We want students to help us build a marketing strategy plan to grow and engage our target market: readers looking to find their next favorite story or author. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What are the most effective channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

A report on how people perceive our company's brand and marketing efforts. We would like the report to include what the most effective channels are for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition (on both the reader and author sides).

Students will connect directly with the employer for mentorship and supervision throughout the project; we'll be available at any time through Discord and will provide the social media accounts we currently have for use.