Digital Marketing Strategy Enhancement for EMR Systems

Ouvert Ouvert le juillet 24, 2025
Contact principal
Inner Compass Well-being
Kitchener, Ontario, Canada
Elle / Elle
Owner
(10)
4
Projet
60 heures par apprenant.e
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Analyse concurrentielle Marketing numérique Marketing strategy Étude de marché
Compétences
marketing strategies strategy development target audience strategic planning influencing skills market trend marketing analysis competitive analysis marketing mix digital marketing
Détails

Inner Compass Well-being seeks to refine its digital marketing strategy for its Electronic Medical Record (EMR) system tailored for paramedical professionals. The project aims to provide a comprehensive analysis of the current digital marketing efforts, identifying strengths and areas for improvement. The team will conduct an external analysis, examining customer needs, competitor strategies, market trends, and environmental factors that influence the EMR market. The goal is to align the marketing strategy with the organization's budget, goals, and target audience. By leveraging classroom knowledge in marketing analysis and strategy development, learners will provide actionable insights to enhance the company's digital presence and effectiveness in reaching paramedical professionals.

Livrables

The project deliverables will include a detailed report and presentation outlining the findings from the external analysis. Recommendations for improving the digital marketing strategy will be provided, focusing on methods to optimize the marketing mix. The deliverables will also include a strategic plan with specific, actionable steps to enhance digital marketing efforts, ensuring alignment with the organization's objectives and budget constraints.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Good health and well-being

À propos de l'entreprise

Entreprise
Kitchener, Ontario, Canada
2 - 10 employé.es
Hospital, health, wellness & medical
Représentation
BIPOC Axé sur la communauté Petite entreprise Entreprise sociale Propriété des femmes

Inner Compass Wellbeing is a beacon of wellness, dedicated to nurturing the individual and relational harmony within couples. At the heart of our agency lies a profound commitment to fostering well-being, not just for individuals but for the community at large. We believe that true wellness encompasses not only the absence of illness but also the presence of thriving relationships and a sense of belonging.

Our approach is innovative, guided by the ever-evolving landscape of psychology and therapy. We strive to break away from conventional methodologies, embracing novel techniques and modalities that resonate with the diverse needs of our clients. With a blend of evidence-based practices and cutting-edge interventions, we tailor our services to empower individuals and couples on their journey toward holistic wellness.

At Inner Compass Therapy, we understand that well-being is a multifaceted journey, influenced by various factors such as mental, emotional, and relational health. Therefore, our services encompass a comprehensive range of therapeutic modalities, including cognitive-behavioral therapy, mindfulness-based interventions, and experiential techniques. Whether it's navigating personal challenges or strengthening the bonds of partnership, we provide a safe and supportive space for growth and healing.