Our company is looking to solidify our brand identity and develop a logo for our first product.

We are looking to better connect with our audience by standing out and being memorable while also being able to use the designs the students offer in a corporate setting.

We are looking for real designs that we could use in our branding as well as general branding knowledge. The right candidate would work to create consistent promotional branding and come up with possible new names for the company.

This will involve several different steps for the students, including:

• Researching the brand identity.
• Logo and name proposals that reflect who we are
• Work to create a branding guide for us to reference
• Help create templates and prototypes using software tools that can be implemented in our marketing
• Research into the competitors to see what they are doing.
• Creating custom templates and branding sheets with colours and logos.

By the end of the project, students should complete the following list of activities and deliverables (this is basically a retelling of the steps above):

• Research into brand
• Understanding our team and industry
• Logo ideas
• Brand reference guide

Bonus steps would include:

• Any other custom materials for us to use later on

Final deliverables should include

• A start to a brand sheet and guide for us to reference
• Prototypes of the logos made with software
• Social media post templates
• Newsletter templates
• Product overview one-pager template

Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:

• Access to personnel, website analytics, sales and brand collateral, and more
• Names of competitors to understand the market
• Work within the student's software expertise