Market Expansion Research for InPower App

Fermé
InPower
Vancouver, British Columbia, Canada
Razan Talebian
Elle / Elle
Founder, CEO
(44)
1
Projet
Parcours académique
80 heures de travail au total
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Segmentation de la clientèle Marketing strategy Marketing sur les réseaux sociaux Analyse marketing
Compétences
marketing strategies market trend consumer behaviour market research research
Détails

The main goal for the project is to conduct data and research on market expansion in different countries for the new InPower app. This includes understanding how to adapt costs and the most successful way to market to each country. The project will involve the following steps for learners:


- Researching market trends and consumer behavior in different countries.


- Analyzing the costs associated with expanding into each market.


- Developing a marketing strategy tailored to each country's unique characteristics.


- Identifying potential challenges and opportunities for market expansion.


Livrables

By the end of the project, learners should complete the following tasks:


- A comprehensive report on market research and consumer behavior in targeted countries.


- A cost analysis for market expansion in each country.


- A detailed marketing strategy for each country.


- Recommendations for addressing potential challenges and leveraging opportunities in each market.



Final deliverables:


- A final report including all research findings, cost analysis, marketing strategies, and recommendations.


- A presentation summarizing the key insights and proposed strategies.


Mentorat

24/7 communication available with the Founder and CEO, an abundance of supporting documents and materials, and volunteer researches on hand if needed

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Good health and well-being

À propos de l'entreprise

Entreprise
Vancouver, British Columbia, Canada
2 - 10 employé.es
Technology, Éducation, Non-profit, philanthropic & civil society, Marketing & advertising
Représentation
Propriété des femmes Propriété des neurodivergents Axé sur la communauté

What is InPower?
InPower is a safe and inclusive social platform designed for all, no matter where you're from. Unlike traditional social media, InPower focuses on emotional intelligence, personal growth, and meaningful conversations instead of negativity and division.

How InPower Works
🌱 A Positive Social Media Alternative – A space where users connect, support each other, and grow together.

🎓 Badges & Certifications – Earn verified badges by developing essential social and emotional skills like conflict resolution, leadership, and effective communication.

🤖 AI-Powered Support – An emotionally intelligent chatbot provides guidance, resources, and a safe space for users to express themselves.

💡 Community-Led Learning – Instead of punishing mistakes, InPower offers educational tools and resources to help users learn and improve.

👥 Expert-Led Groups – Join discussions, workshops, and mentorship programs led by psychologists, coaches, and professionals.

InPower is more than just a social media platform—it’s a movement towards a kinder, more emotionally intelligent online world. 🚀