"If I can get my target to move as I want, I've succeeded as a Hunter.

I just want to enjoy my path. That's all."

~Ging Freecss (Hunter x Hunter 2011)

The main goal of this project is to

1. Strategic Product Launch Campaign
2. Optimize Profile and Establish Content Best Practice
3. Refining Target Audience

Digital Media Marketing Platform > Use Case > Success Metrics

1. YouTube - Number of Views and Interactions

• Post - Text, Image & Videos
• Live - Behind the scene, Fireside chat, Postcast type
• Reels - Digital Creator
• Events - Community Engagement (Comment, Cross collaboration)

1. Meta Platforms - Cross post > Engagement

• Post - Text, Image & VideosReels - Digital Creator
• Reels - Digital Creator
• Events - Community Engagement (Comment, Cross collaboration)

1. Tiktok Cross post > Engagement

• Post - Text, Image & VideosReels - Digital Creator
• Reels - Digital Creator
• Events - Community Engagement (Comment, Cross collaboration)

1. LinkedIn - MoMG - 50%

• Post - Text, Image & Videos
• Events - Community

1. Reddit - Social ROI

• Post - Text, Image & Videos

1. Twitter

• Post - Text, Image & Videos
• Reels - Digital Creator

Activities for Students to Successfully Complete the Project:

1. Digital Storytelling
2. Content Strategy: Develop a comprehensive content strategy that aligns with ImmiCan's mission and vision. Define key themes, messaging, and content types to be shared on LinkedIn.
3. Content Creation: Create engaging posts that highlight ImmiCan's unique value proposition, services, and accomplishments. Ensure consistency in tone and messaging.
4. Content Calendar: Create a content calendar outlining when and what to post. Schedule posts in advance to maintain consistency.
5. Audience Engagement (Book of Business): Engage with the audience by responding to comments, messages, and fostering conversations. Build relationships with potential clients and partners.
6. Monitoring and Analytics: Track the performance using analytics tools. Measure key performance indicators (KPIs) such as engagement rate, reach, and click-through rate (CTR).
7. Optimization: Continuously optimize the content strategy based on analytics insights. Adjust messaging and content types to maximize engagement.

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Key Performance Indicators (KPIs):

1. Engagement Rate: Measure the percentage of users who interact with ImmiCan's through likes, comments, and shares.
2. Reach: Track and reach the number of unique users who see ImmiCan's posts.
3. Click-Through Rate (CTR): Measure the rate at which users click on links included in ImmiCan's posts.
4. Connection Requests: Monitor the number of connection requests received from potential clients and partners.
5. Total Followers

Call to Action (CTA):

The primary CTA is to encourage users to build trust and credibility. We also want them to visit the ImmiCan website to learn more about our mission, services, and products. Additionally, invite users to connect with ImmiCan on LinkedIn and engage in conversations to foster relationships and potential collaborations.

For any individual or any team, this is a golden opportunity who are looking to start their own business or work with startup companies. Students will get first-hand experience from our business model. They will experience the soft and technical skills required to have a successful business. Let's not forget the networking part of it.