Now Organic Farms is looking to enhance its social media presence to better engage with its customer base and attract new followers. The goal of this project is to create a comprehensive social media strategy that leverages various platforms such as Facebook, Instagram, and Twitter. The strategy should include content creation, scheduling, and engagement tactics that align with the company's brand values and mission of promoting organic farming. The project will involve researching current social media trends, analyzing competitors, and identifying key performance indicators (KPIs) to measure success. The team will also develop a content calendar and propose methods for increasing follower interaction and brand loyalty.

Key tasks include:

- Researching social media trends and competitor strategies

- Developing a content calendar

- Creating sample posts and engagement tactics

- Identifying KPIs for measuring success

The deliverables for this project will include a detailed social media strategy document, a content calendar for one month, and a set of sample posts for each platform. Additionally, the team will provide a report outlining the research findings and proposed KPIs for tracking the effectiveness of the strategy. These deliverables will provide Now Organic Farms with a clear roadmap for enhancing their social media presence and engaging more effectively with their audience.

Key deliverables include:

- Social media strategy document

- One-month content calendar

- Sample posts for Facebook, Instagram, and Twitter

- Research findings and KPI report