We need to refresh and update our website and digital strategy to better reflect our leadership position in the industry. Our business is both b2b and b2c, which we likely should be dividing up much more strategically. Our UI and UX must both be addressed.

To accomplish this, we believe you could focus on:

• A thorough understanding of our specialty markets
• The key messaging and information our customers are looking for
• A website redesign that establishes and confirms authority, leadership in thought and the confidence to need no competitive comparison
• SEO reinforcement
• Calls to action in a market that is very time-sensitive and often a once in a lifetime decision.

Ultimately, we want to have a fresh brand look that reflects our commitment to a flawless guest experience and attracts our target customer.

Both the President and VP of Operations will be available to work with the interns to lend guidance and make all past marketing templates and contacts available. We also have an individual who is in charge of special projects that would be available.