One Iota Performance is developing a software platform that helps individuals and teams consistently improve and achieve their performance and wellness potential. We currently have a rough outline of a digital marketing strategy that will need to be expanded on. As part of this work, we also want to conduct customer research to gain an understanding of the various customer personas that we are targeting. 

The main focus of this project is the following: 

• Complete customer research to develop customer personas that our products will be most relevant for.
• Review the marketing strategy framework and expand on the plan to develop a complete marketing strategy
• Develop digital marketing content that is needed to execute the marketing strategy

The exact tasks required to complete the project will be up to the student and can be adapted as needed. The general tasks will include: 

• Market research to determine successful marketing strategies in the industry
• Customer research to understand customer pain points and barriers from accessing provided solutions
• Market strategy development and justification 
• Digital content development (as needed)

The final deliverables will be: 

• Customer personas + research notes
• Marketing strategy documentation with justification
• Digital marketing content (as needed)

Those working on our project will connect directly with our founding team for guidance throughout the project. We will support you in:

• Understanding our products and services 
• Gaining a complete grasp of the scope and purpose of the project 
• Reviewing work to make improvements and adjustments.