We want students to help us build a fundraising strategy plan to grow and engage our target market: large corporations willing to sponsors or help funding the organizations programs. We’d like to know how we can maximize use of different channels and get recommendations to improve our messaging.

The main questions we’d like students to help us answer are the following:

• How do students currently perceive our brand and marketing, based on publicly available information about our company?
• What channels should we utilize for promotion, including ones we are not currently using?
• What budget is appropriate for advertising, given our goals?
• How could our messaging be updated to better explain our value proposition?

A report on how people perceive our company's brand and fundraising efforts. We would like the report to include what channels we should utilize for promotion, what budget is appropriate for our goals, and how our messaging could be updated to better explain our value proposition.

In addition to this, we would like students to:

• Increase our regular monthly donations by 50 new contributors
• Research and identify potential new sponsors, partnerships and grants
• Bring unique and creative ideas on how to raise funds through various avenues while keeping up to date with current trends and events
• Promote awareness of 5n2’s goal and mission
• Share fundraising opportunities on social media to encourage donations

Students will connect directly with the employer for mentorship and supervision throughout the project. Employer will also orient the student on the fundraising goal of 5n2.