Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include:

1. Content Creation: Collaborating with local businesses to create content around the businesses and products on our platform
2. Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
3. PR Generation: Creating engaging content for deployment to prominent media websites
4. Keyword analysis to determine relevant search terms to our organization
5. A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and shares

Ultimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.

We’re excited to work with students who can help us with tasks such as

• marketing research (SEO, hashtags, scheduling, user persona updates, etc)
• marketing strategy & planning (campaign creation, content planning, scheduling, etc)
• content creation (graphic design, copy-writing, video creation, blog writing, etc)
• media strategy (explore collaborators, PR opportunities, build connections with influencers)
• engaging with the community (reaching out to and responding to potential collaborators/followers/etc)
• evaluating recently successful user-generated campaigns, preferably in our sector
• identifying media outlets that are most beneficial to share our story (local blogs, news, or other media for PR)

You will work closely with the project lead who is supervising and available for questions. This will also include occasional progress meetings where adjustments to your tasks and duties can be made if necessary.