The Shooting Star Press Inc. aims to boost sales across its entire product line. The company has identified a need to better understand customer preferences and market trends to effectively position its products. The project involves analyzing current sales data, researching market trends, and identifying potential areas for growth. By leveraging classroom knowledge in marketing and data analysis, learners will develop a comprehensive strategy to enhance product visibility and appeal. The goal is to create actionable insights that can be implemented to increase sales. The project will focus on a few key products to ensure a manageable scope and provide a clear path to measurable outcomes.

The project deliverables will include a detailed report and presentation outlining the findings and recommendations. The report should contain an analysis of current sales data, market research insights, and a strategic plan for increasing sales. Additionally, learners will provide a visual presentation summarizing key points and proposed actions. The deliverables should be clear, concise, and actionable, providing The Shooting Star Press Inc. with a roadmap to enhance its product line sales.