Root in Nature Inc. is seeking assistance in planning and executing a marketing strategy for World Therapeutic Horticulture Day 2025. This project aims to increase awareness and participation in the event, highlighting the benefits of therapeutic horticulture. The learners will apply their classroom knowledge of marketing principles to develop a cohesive plan that includes digital and traditional marketing channels. The project will involve researching target audiences, crafting engaging content, and identifying key partnerships to enhance the event's reach. The goal is to create a buzz around the event and encourage community involvement, ultimately promoting the therapeutic benefits of horticulture to a wider audience.

The project deliverables will include a marketing plan document outlining strategies and tactics for promoting World Therapeutic Horticulture Day 2025. This will encompass a social media campaign calendar, content ideas, and partnership proposals. Additionally, learners will assist in gathering information from practitioners and therapeutic horticulture participants, and creating social media posts in Canva with that material.