Project: Human City is seeking a comprehensive digital marketing plan for its educational platform, Lotus Learning, which is available as both an app and a web app. The goal is to enhance the platform's visibility, attract new users, and increase engagement among existing users. Lotus Learning offers a unique blend of interactive learning experiences and resources aimed at fostering personal and professional growth. The project requires a strategic approach to digital marketing, leveraging various online channels to reach the target audience effectively. Learners will apply their classroom knowledge of digital marketing principles, including SEO, social media marketing, content creation, and analytics, to develop a cohesive plan. The project will focus on creating a clear, actionable strategy that aligns with the brand's values and objectives, ensuring a measurable impact on user acquisition and retention.

The deliverables for this project include a detailed digital marketing plan document outlining strategies for SEO, social media, and content marketing. Additionally, learners will provide a timeline for implementation and key performance indicators (KPIs) to measure success. The plan should also include a budget estimate for proposed marketing activities. The final deliverable will be a presentation summarizing the strategy and expected outcomes, ready for review by Project: Human City's marketing team.