Bizstori, a company specializing in storytelling and content marketing, aims to enhance its lead generation processes to better serve its clients. The current challenge is to identify effective strategies that can be implemented to attract and convert potential clients into leads. The goal of this project is to analyze existing lead generation methods, identify areas for improvement, and propose innovative strategies tailored to Bizstori's unique offerings. Learners will apply their classroom knowledge of marketing principles, data analysis, and digital tools to develop a comprehensive lead generation plan. This project will involve researching industry best practices, evaluating Bizstori's current strategies, and recommending actionable improvements. The outcome will help Bizstori and its clients increase their reach and engagement with target audiences.

The deliverables for this project include a detailed report and a presentation. The report will outline the analysis of current lead generation strategies, identify gaps, and propose new strategies. The presentation will summarize the findings and recommendations, providing Bizstori with clear, actionable steps to enhance their lead generation efforts. Additionally, learners will create a visual infographic to illustrate the proposed strategies and their potential impact.