Marketing and Business Strategy
Fermé
Contact principal
Milton, Massachusetts, United States
Projet
80 heures par apprenant.e
Apprenant.e
N'importe où
Niveau Avancé
Portée du projet
Catégories
Analyse concurrentielle Expansion du marché Étude de marché Lancement d'un produit ou d'un service Stratégie de venteCompétences
competitive analysis business consulting marketing strategy strategy market researchSketchList Incorporated – Class Project Description
Objective:
The company's objective is to grow annual revenue to $500,000 in two years. This class will explore the product, market, and competition to develop recommendations and or plans by which the company can meet this goal. Of particular interest are identifying and defining ways in which partnership opportunities can help us achieve our goal.
There are at least two avenues to this revenue target.
- Direct sales to woodworking hobbyists or custom woodworking companies. Currently, all sales are made this way online via the company website.
- Multiple copy sales channels.
- Partners – companies that sell woodworking hardware [CNC] or software compatible with SketchList 3D.
- Retailers – brick and mortar stores selling woodworking supplies and tools.
- Maker organizations or woodworking clubs or associations.
- Other organizations – schools or correctional institutions.
The multiple copy option is of interest in this project.
We seek the group to do the following for or more of the possible channels.
- Define qualified potential partners and create a plan to communicate with them.
- Determine their pain points and possible reasons to deal with us and create a messaging program.
- Make a recommendation as to how to proceed.
Aucun élément livrable n'existe pour ce projet.
À propos de l'entreprise
Entreprise
Milton, Massachusetts, United States
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"Électrotechnique", employee_benefits: "Avantages sociaux", employee_retention: "Fidélisation des employés", engineering_manufacturing: "Ingénierie et fabrication", engineering_project_management: "Gestion de projets d'ingénierie", environmental_sustainability: "Durabilité environnementale", event_planning: "Organisation d'événements", fashion_design: "Stylisme", finance: "Finance", financial_modeling: "Modélisation financière", financial_services: "Services financiers", fundraising: "Financement", graphic_design: "Graphisme", grant_writing: "Rédaction de demandes de subvention", hardware: "Matériel", hardware_product_design: "Conception de produits matériels", healthcare: "Santé", hospitality_tourism_culinary_arts: "Hôtellerie, tourisme et arts culinaires", human_resources: "Ressources humaines", humanities: "Sciences humaines", illustration: "Illustration", information_technology: "Technologie de l'information", interior_design: "Design d'intérieur", internal_communications: "Communications internes", investment: "Investissement", law_and_policy: "Droit et politique", lead_generation: "Génération de leads", leadership: "Leadership", machine_learning: "Apprentissage automatique", market_expansion: "Expansion du marché", market_research: "Étude de marché", marketing: "Marketing", marketing_analytics: "Analyse marketing", mechanical_engineering: "Génie mécanique", media: "Média", medicine_health: "Médecine & santé", mobile_app_development: "Développement d'applications mobiles", networking: "Réseautage", operations: "Opérations", organizational_structure: "Structure organisationnelle", other: "Autre", product_or_service_launch: "Lancement d'un produit ou d'un service", project_management: "Gestion de projet", public_health: "Santé publique", public_relations: "Relations publiques", risk_audit_and_compliance: "Risque, audit et conformité", robotics: "Robotique", sales_strategy: "Stratégie de vente", search_engine_optimization: "Optimisation pour les moteurs de 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associate_of_science: "Diplôme d'associé en sciences (A.S.)", associate_of_applied_science: "Diplôme d'associé en sciences appliquées (A.A.S.)", associate_of_fine_arts: "Diplôme d'associé en beaux-arts (A.F.A.)", bachelor_of_arts: "Baccalauréat ès arts (B.A.)", bachelor_of_science: "Baccalauréat ès sciences (B.Sc.)", bachelor_of_business_administration: "Baccalauréat en administration des affaires (B.A.A.)", bachelor_of_fine_arts: "Baccalauréat en beaux-arts (B.F.A.)", bachelor_of_commerce: "Baccalauréat en commerce (B.Com.)", bachelor_of_technology: "Baccalauréat en technologie (B.Tech.)", bachelor_of_engineering: "Baccalauréat en génie (B.Eng.)", bachelor_of_architecture: "Baccalauréat en architecture (B.Arch.)", bachelor_of_music: "Baccalauréat en musique (B.Mus.)", bachelor_of_laws: "Baccalauréat en droit (LL.B.)", bachelor_of_civil_law: "Baccalauréat en droit civil (B.C.L.)", master_of_arts: "Maîtrise ès arts (M.A.)", master_of_science: "Maîtrise ès sciences (M.Sc.)", 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master_of_technology: "Maîtrise en technologie (M.Tech.)", master_of_science_in_nursing: "Maîtrise ès sciences infirmières (M.S.N.)", master_of_architecture: "Maîtrise en architecture (M.Arch.)", master_of_urban_planning: "Maîtrise en urbanisme (M.U.P.)", doctor_of_philosophy: "Doctorat en philosophie (Ph.D.)", doctor_of_medicine: "Doctorat en médecine (M.D.)", doctor_of_dental_surgery: "Doctorat en chirurgie dentaire (D.D.S.)", doctor_of_dental_medicine: "Doctorat en médecine dentaire (D.M.D.)", doctor_of_veterinary_medicine: "Doctorat en médecine vétérinaire (D.V.M.)", doctor_of_education: "Doctorat en éducation (Ed.D.)", doctor_of_business_administration: "Doctorat en administration des affaires (D.B.A.)", juris_doctor: "Doctorat en droit (J.D.)", doctor_of_pharmacy: "Doctorat en pharmacie (Pharm.D.)", doctor_of_psychology: "Doctorat en psychologie (Psy.D.)", doctor_of_engineering: "Doctorat en génie (D.Eng.)", doctor_of_public_health: "Doctorat en santé publique (Dr.P.H.)", first_year: "1ère année", second_year: "2e année", third_year: "3e année", fourth_year: "4e année", freshman: "Freshman", sophomore: "Sophomore", junior: "Junior", senior: "Senior", capstone: "Capstone", he: "Il", him: "Lui", she: "Elle", her: "Elle", they: "Iel", them: "Eux", indigenous_owned: "Propriété autochtone", minority_owned: "Entreprises appartenant à des minorités", women_owned: "Propriété des femmes", bipoc_owned: "BIPOC", "2slgbtqia+_owned": "2SLGBTQIA+-engagés", veteran_owned: "Vétérans", disabled_owned: "Handicapés", small_business: "Petite entreprise", family_owned: "Entreprise familiale", sustainable: "Durable/vert", certified_b_corporation: "Société certifiée B", social_enterprise: "Entreprise sociale", cooperatively_owned: "Entreprise coopérative", employee_owned: "Propriété des employés", public_benefit_corporation: "Société d'intérêt public (PBC)", neurodivergent_owned: "Propriété des neurodivergents", rural_based: "En milieu rural", youth_owned: "Propriété des jeunes", immigrant_owned: "Propriété des immigrés", community_focused: "Axé sur la communauté"}, Technology, Construction, engineering & trades
SketchList 3D is used by woodworkers to design custom cabinetry and furniture. Several years ago a leading woodworking magazine published an article on CAD in woodworking. They stated that "Cabinet makers must provide high-quality 3D images to prospects or lose business." SketchList was designed to place high-quality 3D design software in the of woodworkers who must provide high-quality 3D drawings but cannot master CAD software.
SketchList 3D users create designs by sizing and locating virtual 3D boards in 3D space. The learning curve for SketchList 3D is much shorter than that of CAD products.
There are two levels of SketchList 3D. One is used by DIY woodworkers, the other by businesses.
It runs on both Windows and Mac computers.
The company was founded in 2008.
Contact principal
Milton, Massachusetts, United States