Ideal Customer Persona Discovery
Portée du projet
Catégories
Conception de l'expérience utilisateur Étude de marché Analyse concurrentielle Lancement d'un produit ou d'un serviceCompétences
target audience storyboarding research customer serviceThe main goal for the project is to discover the ideal customer persona for CaffeBerry.co's new health food with Coffee fruit. This will involve creating storyboards and user journeys to understand the needs, preferences, and behaviors of potential customers. The project aims to identify whether the target audience is gym goers, health enthusiasts, or environmentally conscious individuals.
- Conduct research on gym goers, health enthusiasts, and environmentally conscious individuals to understand their demographics, psychographics, and behaviors.
- Create storyboards and user journeys to visualize the customer experience and identify pain points and opportunities for the new health food product.
- Analyze the data collected to identify commonalities and differences between the three potential customer personas.
- Develop detailed profiles for each ideal customer persona, including their motivations, goals, and preferences.
- Present the findings and recommendations based on the discovered ideal customer persona.
Mentorship will be offered to the students from the COO via email and Zoom calls either weekly or as-needed basis
Causes prises en charge
Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.
À propos de l'entreprise
CofiLife is an innovative food and beverage company which upcycles Coffee Fruit, a traditionally discarded byproduct of coffee production.
Our mission is to revolutionize the food industry by harnessing the untapped potential of coffee fruit. We aim to offer products that are not only beneficial for personal health but also contribute positively to the global environment. Our goal is to reduce waste in the coffee industry, promote sustainable agricultural practices, and provide our customers with high-quality, nutritious, and tasty food options.