Exera Solutions Inc. is seeking a comprehensive marketing campaign to promote its AI-enabled HR platform, which is designed to support organizations in fostering a diverse, equitable, and inclusive workplace. The project aims to enhance brand awareness and communicate the unique benefits of Exera Solutions' platform to potential clients. The campaign should leverage digital marketing strategies, including social media, email marketing, and content creation, to effectively reach HR professionals and decision-makers. The goal is to position Exera Solutions as a leader in the DEI (Diversity, Equity, and Inclusion) space, highlighting its innovative use of AI to drive positive workplace change. The project will require the team to research current market trends, identify target audiences, and develop a cohesive marketing strategy that aligns with Exera Solutions' brand values and objectives.

The project deliverables include a detailed marketing plan outlining the campaign strategy, target audience, and key messaging. Additionally, the team will create a content calendar and design sample marketing materials, such as social media posts, email templates, and blog articles. A final presentation will summarize the campaign's strategy and expected outcomes, providing Exera Solutions with actionable insights for implementation.