The main goal for the project is to assist MyRide901, a vehicle management app company, in advertising their mobile app and expanding their market share. This will involve several different steps for the students, including:

- Creating a social media marketing plan to increase brand awareness and user engagement.

- Developing and implementing social media campaigns to promote the app's features and benefits.

- Analyzing and optimizing social media performance through data and analytics.

- Create compelling content for social media platforms.

Developing promotional materials such as videos, flyers, and posters.

- Identifying potential partnerships and sponsorships.

- Creating a customer loyalty program.

- Engaging with the app's user community to gather feedback and testimonials for marketing purposes.

By the end of the project, students should demonstrate:

- A comprehensive social media marketing plan for MyRide901.

- Implemented social media campaigns with documented performance analysis and optimization.

- Gathered user feedback and testimonials for marketing purposes.

Final deliverables should include

- A detailed report outlining the social media marketing plan and its implementation.

- Performance analysis and optimization documentation.

- Content collaboration examples.

- User feedback and testimonials gathered.

We will be available for weekly stand up zoom meetings, as well as we use Slack for daily communication and Notion for managing tasks