Customer Engagement Emails and follow up
Portée du projet
Catégories
Marketing numérique Génération de leads Marketing strategyCompétences
target market sales funnel customer engagement marketing email marketingOur company is a small boutique agency for small business healthcare firms. We hope to revamp our email marketing to increase engagement with our existing and new customers.
We would like to collaborate with students to create new email campaigns.
This will involve several different steps for the students, including:
- Familiarizing themselves with our target market, products and services.
- Recommending new email campaigns and drafting emails.
- Considering the subject line, clarity, tone, and length of our emails.
- Recommending a frequency for our marketing emails.
Bonus steps in the process would also include:
- Recommending email marketing tools. Creating funnels/automation.
By the end of the project, students should demonstrate:
- Familiarity with our target market, products and services
- Recommendation of new email campaigns
- Consideration of marketing email elements
- Recommendation for our emailing frequency
Bonus steps would include:
- Recommending email marketing tools
Final deliverables should include
- A final report.
- A presentation.
Students will connect directly with us for mentorship throughout the project. We will be able to provide answers to questions such as:
- Our target market, products and services
- Input on choices, problems or anything else the students might encounter.
À propos de l'entreprise
Our digital marketing agency is focused on serving pharmacies and health stores and two three non-health clients. Our goal is to help these businesses improve their online presence, increase traffic to their websites, and ultimately drive more sales.
We understand that the healthcare industry is constantly evolving, and businesses need to adapt quickly to remain competitive. Our agency offers a range of digital marketing services, including search engine optimization (SEO), social media management, pay-per-click (PPC) advertising, content marketing, and email marketing.
Our team of experts is dedicated to staying up-to-date with the latest industry trends and best practices, so we can provide our clients with the most effective marketing strategies. We take a data-driven approach to marketing, analyzing metrics and using insights to continuously optimize our clients' campaigns.
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