The goal of this project is to develop marketing strategies for Magnify Access, a company that develops solutions to increase accessibility for people with disabilities. This will involve several different steps for the students, including:

- Conducting competitive research and developing customer personas

- Conducting market research to determine the Total Addressable Market size, Serviceable Available Market, and Serviceable Obtainable Market.

- Developing a Statement & Situation Analysis, Research Analysis, Strategic Alternatives and Recommendations, Implementation Plan, and a Final Presentation and Report..

By the end of the project, students should demonstrate:

- Understanding of Magnify Access' competitive landscape and customer personas.

- Understanding of the Total Addressable Market size, Serviceable Available Market, and Serviceable Obtainable Market.

- A Statement & Situation Analysis, Research Analysis, Strategic Alternatives and Recommendations, Implementation Plan, and a Final Presentation and Report.

Final deliverables should include:

- A comprehensive report detailing the research conducted and the strategies developed.

- A presentation summarizing the research and strategies.

On-going virtual meetings to provide guidance and clarification

Access to marketing tools and technology to facilitate research and campaign development.

Comprehensive datasets and past marketing reports to aid in the research process.

Collaborative platforms to share and receive feedback on their work.

Access to our in-house graphic design resources.

Opportunities to participate in team meetings and brainstorming sessions for a holistic understanding.

Training sessions on specific tools or strategies as required.

Feedback loops for continuous improvement and learning.

Access to our internal communication platforms to facilitate smooth collaboration.

Exposure to real-world marketing scenarios and challenges to enhance their learning experience.