CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Musey Multi-Platform Product Integration Project

Fermé
Contact principal
Musey
Musey
London, Ontario, Canada
Maheshi Wanasundara
Maheshi Wanasundara
Elle / Eux
Founder
(22)
6
Portails
(3)
Voir tout
Projet
120 heures par apprenant.e
Apprenant.e
Canada
Niveau Intermédiaire

Portée du projet

Catégories
Marketing numérique Analyse marketing Marketing strategy Optimisation pour les moteurs de recherche Marketing sur les réseaux sociaux
Compétences
Aucune compétence répertoriée
Détails

This project involves uploading and managing Musey's product listings on Google Merchant Center, Amazon, and other third-party e-commerce platforms to increase brand visibility and sales. Students will research, optimize, and automate product listings while ensuring sustainability messaging remains central to the brand.

Livrables

Objectives:

Set up and optimize Google Merchant Center for Musey product listings.

Integrate Amazon's social commerce features (Amazon Inspire, Buy with Prime, etc.).

Explore social commerce platforms (Pinterest, Instagram Shop, TikTok Shop) to enhance brand presence.

Ensure SEO-friendly product descriptions and images.

Research potential automation tools for easy product updates.

Monitor analytics to improve listing performance.

Student Roles:

E-Commerce Strategist – Researches best practices for platform integration.

Content & SEO Specialist – Optimizes product titles, descriptions, and images.

Technical Integrator – Manages Google and Amazon product feeds, automation tools, and integrations

Analytics & Performance Tracker – Monitors data insights and suggests improvements.


Deliverables:

Product listings on Google Merchant Center, Amazon, and at least one social commerce platform.

A Product Data Sheet (titles, descriptions, keywords, images).

A best practices guide for future Musey team members.

An analytics report on product performance.

A presentation summarizing findings and recommendations.

Mentorat
Expertise et connaissances du domaine

Fournir des connaissances spécialisées et approfondies et l'industrie générale des idées pour une compréhension globale.

Compétences Connaissances et expertise

Partager des connaissances sur des compétences techniques spécifiques, des techniques, méthodologies requises pour le projet.

Assistance pratique

Implication directe dans les tâches du projet, en offrant des conseils et démonstration de techniques.

Outils et/ou ressources

Donner accès aux outils, logiciels et ressources nécessaires pour la réalisation du projet.

Réunions régulières

Enregistrements programmés pour discuter des progrès, relever les défis et fournir des commentaires.

Causes prises en charge

Les défis mondiaux auxquels ce projet s'attaque, en accord avec les objectifs de développement durable (ODD) des Nations unies. En savoir plus sur les 17 ODD ici.

Decent work and economic growth

À propos de l'entreprise

Entreprise
https://www.musey.ca
London, Ontario, Canada
2 - 10 employé.es
Apparel & fashion, Arts, Business services, Éducation, Trade & international business
Représentation
2slgbtqia+-owned BIPOC Handicapés Propriété des immigrés Entreprises appartenant à des minorités
+ 5

Musey is a dynamic social enterprise rooted in a mission to fuse art, sustainability, and community impact. Founded by Maheshi Wanasundara, Musey draws strength from her diverse educational background, blending studies in biology, psychology, women and gender studies, and healthcare management. With over a decade of experience in non-profit and government sectors, Maheshi brings experience in community building and impactful initiatives.

Musey stands as a testament to Maheshi's commitment to positive change. It is more than a business; it's a movement towards fair trade, sustainability, and community enrichment. The venture envisions a world where art becomes a catalyst for positive transformations, echoing through sustainable practices and cultural richness. Musey connects artisans with a global audience, curating a marketplace that transcends mere transactions, fostering an ecosystem of shared stories, cultural diversity, and environmental responsibility. In essence, Musey is not just an online platform; it is a bridge that unites creators, consumers, and communities, embodying the spirit of conscious commerce and creative collaboration.