Intuitive Soul seeks to enhance its online presence by improving its search engine optimization (SEO) strategies. The goal of this project is to increase the visibility and ranking of Intuitive Soul's website on search engines, thereby attracting more organic traffic. Students will have the opportunity to apply their classroom knowledge of SEO principles and digital marketing strategies. The project involves analyzing current SEO performance, identifying areas for improvement, and implementing recommended changes using specialized SEO software. Students will work on tasks such as keyword research, on-page optimization, and backlink analysis. This project is designed to be completed by a team of learners from a digital marketing or related program, ensuring that they have the necessary skills to effectively contribute to the project.

The deliverables for this project include a comprehensive SEO audit report, a list of recommended SEO strategies, and a detailed implementation plan. Students will also provide a summary of the changes made and their expected impact on search engine rankings. Additionally, a presentation of the findings and recommendations will be delivered to Intuitive Soul's management team.