We are looking to start running ads through Meta, Pinterest, Google, and other online ad platforms. We need an intern to research our ideal audience, and create customer profiles to help target our ads, as well as help us create an ad strategy.

Our goals:

• Gain insight about our audience
• Install tracking tags on our website
• Create targeted profiles for ads
• Figure out what kinds of ads are ideal for our audience, and create a long-term plan

The intern will:

• Meet to discuss our customer avatar, and review customer data, and audience data
• Create a customer profile, including data for ad platforms
• Create "audiences" on Meta, Pinterest, and more to make ad creation simple
• Install tracking tags with custom events, with support as needed
• Test ads, and create recommendations for our future ad strategy
• Create a document with all segmented "audiences" data, a clear customer avatar, and guides for future ad strategy

We are able to support the intern's accessibility needs whenever possible, and can provide these specific supports:

• Project and task planning and management system support
• Basic education on creating ad campaigns for Meta and Pinterest
• A clear idea of who our ideal customers are
• Access to video and photos for ad creative