The project aims to develop a comprehensive go-to-market strategy for AskOtto.ai, an innovative AI-driven platform by inSearchX, targeting several business sectors. The primary goal is to identify key market opportunities and devise actionable strategies to effectively position and launch AskOtto.ai in these sectors. Learners will conduct market research to understand industry trends, competitive landscapes, and potential customer segments. They will then analyze this data to recommend tailored marketing and sales approaches for each sector. The project will enable learners to apply their knowledge of marketing principles, strategic planning, and data analysis in a real-world context, enhancing their understanding of how to introduce a new product to diverse markets.

The deliverables for this project include a detailed go-to-market strategy report and a presentation summarizing the key findings and recommendations. The report should cover market analysis, target customer profiles, competitive positioning, and proposed marketing tactics for each identified sector. Additionally, learners will create a timeline and budget estimate for the implementation of the strategy. The presentation will provide a concise overview of the strategy and highlight the most critical insights and recommendations.