Musey is seeking a comprehensive business plan to launch and sustain a successful Sustainable Fashion Week in Canada. The project aims to address the growing demand for eco-friendly fashion events that highlight sustainable practices within the industry. Learners will analyze current market trends, identify key stakeholders, and propose strategies to attract designers, sponsors, and attendees who are committed to sustainability. The goal is to create a detailed plan that outlines the logistics, marketing strategies, and financial projections necessary to establish a reputable and impactful event. This project will allow learners to apply their knowledge of business planning, marketing, and sustainability in a real-world context, fostering skills in strategic thinking and project management.

The project deliverables will include a comprehensive business plan document that outlines the vision, mission, and objectives of Sustainable Fashion Week Canada. Key components will include a market analysis, stakeholder engagement strategy, marketing and promotional plan, and a financial budget with projections. Additionally, learners will present a timeline for the event's execution and a risk management plan to address potential challenges.