Our company is looking to add three new and inter-related features to our website. 1) e-commerce 2) membership community 3) chapter membership only page access. We know this is an ongoing project and are looking for an intrepid group of students to get us started.

We are happy with our current website and want to add these components in a seamless way, making minimal changes to current design, and using best practices and best match necessary platforms/plugins/apps for these new features.

Our goal is a useful, easy to use site that encourages 1) time spent on the site, 2) conversion to event registrants , and 3) conversion to memberships.

We would like to work with students to further develop our website that is easy to maintain while providing an appealing interface for users. We currently use Wix and we already have a platform selected for the membership community that we need to integrate into our current page.

By the end of the project, students should demonstrate:

• Understanding of website best practices for necessary platforms/plugins/apps options
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This project may involve:

• Researching and communicating website best practices for page content, design, and site maintenance
• Identifying and recommending platforms/plugins/apps and their associated advantages / disadvantages
• Brainstorming ideas for the visual elements and design of the platform
• Problem solving for necessary content elements and making evidence-based recommendations 
• Offering a plan and timeline to build out the new page(s)
• Providing a suggested procedure for updating and maintaining the website pages.
• Presentation of ideas in PowerPoint and/or written report

Bonus steps eventually may involve:

• Building out a template page
• Troubleshooting the design
• Testing prototypes with customers
• Surveying our constituents to gather feedback