Online Marketing for Non-profit Organization
Portée du projet
Catégories
Marketing strategy MédiaCompétences
google ads online marketing a/b testing search engine marketing marketing market research advertisementCategories
Digital Marketing - Search Engine Marketing (Google Ads)
Details
Our non-profit has a monthly advertising budget of $10,000 from Google that we currently are not using efficiently. Currently, there are two word-ads running but we are not maintaining it properly to get the best result. Our goal is to improve the performance of our Google Adwords campaigns to drive awareness and increase our user base.
To accomplish this, we believe these would be the appropriate steps:
- Conducting market research and a competitive analysis
- Conducting client surveys and interviews
- Establish search terms and proper keywords
- Build and manage campaigns
- Provide analysis and feedback
- Ad optimization
- Possible A/B testing
Available for weekly for check-ins and meetings and available for email correspondence within 48 hours.
À propos de l'entreprise
The Real U Academy is a non-profit organization dedicated to improving the mental health and emotional well-being of children ages 4-10 with our FREE peer-to-peer online video training.
Our unique and powerful approach allows children to easily learn from one another by participating in a video-guided training lead by other children. This peer-to-peer approach makes the learning process fun and children are more engaged as they relate to their peers.
Research suggests that if a generation of children grows up practicing mindfulness every day, they would process trauma in healthier ways, have fewer mental health and substance disorders and discerning in the face of conflict and would be compassionate towards one another. As a recent Harvard study points out, “it is easier and less costly to form strong brain circuits during the early years than it is to intervene or ‘fix’ them later.”
With our peer-to-peer resiliency and mindFUNness training, we are starting this change NOW!