Goldenevents&rentals is seeking to enhance its online presence and engagement through a well-structured social media strategy. The project aims to develop a comprehensive social media content calendar that aligns with the company's marketing objectives. The goal is to create engaging and relevant content that resonates with the target audience and promotes the company's services effectively. Learners will analyze current social media trends, identify key platforms for engagement, and propose a content strategy that includes a mix of promotional, educational, and interactive posts. The project will also involve setting measurable goals for social media performance and suggesting tools for tracking and analyzing engagement metrics.

The deliverables for this project include a detailed social media content calendar covering a three-month period, a report outlining the proposed social media strategy, and a presentation summarizing the key findings and recommendations. The content calendar should specify post types, themes, and scheduling, while the strategy report should include platform-specific tactics and engagement goals.