Karma Media Inc is looking to enhance its presence on social media platforms to better engage with its target audience and increase brand awareness. The project involves developing a comprehensive social media marketing strategy tailored to the company's goals and audience demographics. Learners will analyze current trends, competitor strategies, and audience behaviors to create a plan that aligns with Karma Media's brand values and objectives. The project will require students to apply their knowledge of digital marketing, content creation, and analytics to propose actionable strategies. The goal is to create a cohesive plan that can be implemented to improve Karma Media's social media engagement and reach. This project offers learners the opportunity to bridge theoretical knowledge with practical application in a real-world context.

The deliverables for this project include a detailed social media marketing strategy document outlining key objectives, target audience profiles, platform-specific strategies, and content ideas. Additionally, learners will provide a presentation summarizing their strategy and recommendations. The strategy document should include a timeline for implementation and metrics for evaluating success. This comprehensive plan will serve as a blueprint for Karma Media Inc to enhance its social media presence effectively.