Marketing Intern
Portée du projet
Catégories
Communications Marketing numérique Relations publiques Lancement d'un produit ou d'un service Marketing sur les réseaux sociauxCompétences
blog posts marketing punjabi language english language urdu language gujarati language communication transliteration research multilingualismThe Project
We are launching a crowdfunding campaign in March. We have created a new brand name, new identity and new products that will be launched as a part of this.
We need help in various marketing related activities to spread awareness of the campaign. Not everything has to be completed by 1 person as part of the project. We can select to focus on areas that are of the most interest to you:
- PR - build list of contacts that could be interested in covering what we do. Draft outreach communications, releases and follow-ups
- Social Media - create social media calendar and content to spread awareness of campaign. Ideas, content, messaging, etc.
- Content - draft blog posts, articles, emails and other content pieces that can be used for marketing purposes
- Marketing Research - find other channels for marketing purposes (e.g. list of Facebook groups, organizations, companies, etc.) based on our target audience
- Case studies - create case studies that can be used on our website, blog, social media, etc based on past customer inputs
You do not need to be of South Asian descent or have knowledge of South Asian languages to participate
Our mission
Our company was created over a year ago with a specific goal to create products and services that make it easier for children of South Asian descent to learn their native languages. So far, our focus has been on a single language - Urdu. We want to become excellent in a single language, and then extend our offerings to other languages (e.g. Hindi, Punjabi, Gujarati, etc.)
What we do
Over the past year we have published a series of bilingual books in Urdu. We are the first ones to include English transliteration, in addition to English translations besides the Urdu script.
We have received excellent feedback over the last year having sold thousands of books around the globe, with significant presence in Canada, the US and the UK.
You will work closely with the company founders who have significant experience in building and growing businesses. We will try our best to make sure you make the most of this learning opportunity!
À propos de l'entreprise
South Asians living abroad are struggling to transfer their native languages to their children. Our children are exposed mostly to English and resources available in native languages are too complex for children in the West. Plus, the parents themselves often struggle with reading the language even if they are able to speak it to varying degrees.
Our vision is to help preserve the use of South Asian languages. We aspire to become a leading bilingual edutainment brand for children of South Asian descent through a mix of high-quality physical and digital resources, with a focus on transliteration, e.g. Urdu written using the English alphabet.
We launched our first versions of Urdu-English books in September ’20 and now offer 12 books across 4 reading levels. We are expanding our product lines in January, have transformational improvements planned for next year, and a much more exciting vision ahead of us to offer multiple languages.