Worldwinn Consulting is seeking to enhance the online presence and marketing impact of a newly published business book. The goal is to create a comprehensive digital marketing campaign that effectively reaches the target audience and drives book sales. This project will involve analyzing current market trends, identifying key online platforms, and crafting engaging content tailored to potential readers. Learners will apply their knowledge of digital marketing strategies, social media management, and content creation to develop a cohesive plan. The project will focus on leveraging social media, email marketing, and online advertising to maximize reach and engagement. By the end of the project, the team will have a clear understanding of how to execute a successful online marketing campaign for a book launch.

The deliverables for this project include a detailed digital marketing strategy document, a content calendar for social media posts, and a set of promotional materials such as graphics and copy for online ads. Additionally, learners will provide a report analyzing the potential reach and effectiveness of the proposed campaign. The final presentation will showcase the comprehensive plan and expected outcomes, demonstrating the application of classroom knowledge to real-world marketing challenges.