#1 Website implementation support

#2 Website and social media activity tracking/ reporting

#3 Website SEO optimization

#4 Creating sales funnels with advertising (pay-per-click) PPC adds

#5 Revamp social media presence by developing 2024 content calendar and utilizing Influencer marketing tactics.

#6 Integrate Shopify account link on to wordpress (buy now) buttons for B2C sales.

#1

1. Market Research (hr): Conduct market research to identify target audience and industry trends. Analyze competitor strategies and digital presence.
2. Brand Identity document (hr): Guide for branded documents, primary colour, fonts, and design new logo.
3. Brand Messaging (determining language, unique selling points, and ideal imagery type)
4. Revise current website and work with alongside a graphic designer to implement a new revision of the website.
5. Conversion Rate Optimization (CRO): Analyze user behaviour on the website and identify areas for improvement. Implement A/B testing and optimize conversion paths.

#2

1. Set up analytics tools (Google Analytics, Hotjar, etc.) to track website and campaign performance.
2. Aggregate current social media engagement data to assess current base activity
3. Streamline process to generate regular reports with insights and recommendations for the website and across social media platforms

#3

1. Audit and optimize the startup's website for search engines (SEO).
2. Implement on-page SEO elements and improve site performance.

#4

1. Create and manage online advertising campaigns (Google Ads, Facebook Ads, Pinterest Ads, Instagram Ads, etc.)
2. Monitor and optimize ad performance based on key metrics.

#5

1. Create and schedule posts to increase brand visibility and engagement.
2. Identify and collaborate with influencers relevant to the startup's industry.
3. Plan and execute influencer marketing campaigns.
4. Engage with the online community through forums, groups, and other channels to foster a positive and engaged community around the brand.

#6

1. Set Up a Shopify Account
2. Install the Shopify Buy Button plugin on your WordPress website.
3. Preview and test the button to ensure it correctly links to the corresponding product on your Shopify store.Verify that the checkout process works smoothly.
4. Regularly update your WordPress product pages to reflect changes in inventory and pricing from your Shopify store.
5. Implement product shipping services via Trexity and farmers market pick up locations

-Graphic design work already started ($1000 initial project draft ) and $2500 budget for any additional support from graphic designer.

-Willing to pay udemy course. Can help find contacts to receive additional support. 

-Staff time to support any question or concerns via email/slack/phone or video call.