The main goal for the project is to improve the online visibility of Virtuous Circle Counselling by building citations and improving the company's search engine optimization (SEO) rankings. This will involve several different steps for the students, including:

- Researching and identifying relevant online directories, business listings, and citation sources. Owner also has a list of relevant sites they can provide.

- Creating and updating business profiles on these platforms with accurate and consistent information.

- Ensuring that the company's Name, Address, and Phone Number (NAP) information is consistent across all citations.

- Implementing local SEO strategies to improve the company's visibility in local search results.

By the end of the project, students should complete the following tasks:

- A list of relevant online directories and citation sources for Virtuous Circle Counselling.

- Updated and consistent business profiles on these platforms with accurate NAP information.

- Implementation of local SEO strategies to improve the company's local search visibility.

Final deliverables should include:

- A comprehensive list of all citations and business listings created or updated.

Onboarding Meeting to kick off the project.

We will provide a list of local citations to target to supplement any citation you find in your research.

Available for input and questions throughout the project.