CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
CAPFO - Consortium Apprentissage Expérientiel Francophone de l'Ontario
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Video Marketing & Awareness Creation

Fermé
Prairie Wave Productions
Prairie Wave Productions
Regina, Saskatchewan, Canada
Tim Ross
Owner
(3)
4
Projet
Parcours académique
120 heures par apprenant.e
Apprenant.e
N'importe où
Niveau Intermédiaire

Portée du projet

Catégories
Vidéographie Média
Compétences
target audience digital storytelling video marketing marketing davinci resolve (video editing software) non-linear editing systems content strategy social media content business marketing social media
Détails

Our organization aims to enhance our marketing and sales efforts by leveraging video content across various platforms to engage potential clients at different stages of their journey. We seek to increase our social media followers and viewers, ultimately driving more leads and enrollments.

We plan to collaborate with interns to produce dynamic video content and engaging social media posts that align with our marketing strategy.

This will involve several steps for the interns, including:

  • Learning about our business goals, target audience, and the role of video content in our marketing strategy.
  • Editing video content using DaVinci Resolve or other professional non-linear editing systems to create compelling marketing materials.
  • Creating video and social media content that complements our video marketing efforts, tailored for different platforms.
  • Applying best practices in digital storytelling to enhance brand engagement and conversion.

Bonus steps in the process might also include:

  • Analyzing engagement metrics to recommend improvements for future content.
  • Experimenting with different video and social media formats to identify what resonates best with our audience.


Livrables

By the end of the project, interns should accomplish the following:

  • Gain an understanding of our business, marketing goals, and the importance of video content in our strategy.
  • Edit and produce a set of videos that align with our content strategy, ready for publishing across various platforms.
  • Create social media posts that effectively complement the video content and engage with our target audience.
  • Bonus tasks might include:Providing a report on content performance and recommendations for content optimization.
  • Creating a content calendar for future video and social media content initiatives.

Final deliverables should include:

  • A portfolio of edited videos.
  • A collection of social media posts designed to work in tandem with the video content.





Mentorat

Interns will receive direct mentorship and support throughout their project, including:

  • Guidance and support in the video editing process from video editors with extensive industry experience.
  • Feedback on video and social media content to ensure alignment with our marketing objectives.
  • Answers to questions and solutions to challenges encountered during the project.
  • Insights into our business model, marketing strategy, and the role of video content.
  • direct access to talent to help solve creative and technical issues





Causes prises en charge
Decent work and economic growth

À propos de l'entreprise

Entreprise
https://prairiewave.ca
Regina, Saskatchewan, Canada
2 - 10 employé.es
Agriculture, Business services, Marketing & advertising, Media & production

At the heart of our company lies a passion for storytelling, transformative marketing and sales efforts for businesses through the art of video content. We are storytellers, guiding companies at the crossroads of innovation and creativity, especially those new to the dynamic world of video marketing or looking to deepen their narrative impact. By weaving compelling stories into every frame, we not only engage potential clients across various stages of their journey but also forge meaningful connections that drive social media engagement, increase viewership, and ultimately, catalyze leads and enrollments.

Our approach transcends traditional marketing, merging the power of visual storytelling with strategic content placement across diverse platforms. With a dedicated team of video editors and marketing maestros, each bringing a wealth of industry experience and a knack for crafting resonant narratives, we offer not just guidance but a collaborative journey. We empower businesses to tell their stories, captivating their audience and echoing their message across the digital expanse.

In essence, we are more than a company; we are a collective of visionary storytellers committed to elevating businesses through targeted video marketing and social media content. We stand at the intersection of storytelling and technology, ready to transform how businesses and organizations communicate, connect, and convert in an ever-evolving digital age.